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Meaning of positioning map
A positioning map is a framework used in positioning , which is the final step in STP strategy , and is a method used to differentiate from competitors and derive a unique position with competitive advantage. A positioning map expresses the position of each product in the market using two-dimensional coordinates consisting of a vertical…
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What is Google Data Portal? Explaining basic concepts and usage
Modern business situations require the use of various tools. One tool that I would like to draw your attention to is Google Data Portal. Google Data Portal has very low hurdles to introduction, yet it is characterized by its multifunctionality. In this article, we will explain the overview, features, and basic usage of Google Data…
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What are RGB and CMYK? Thorough explanation of the basics such as explanation of meaning and conversion method!
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Few people have probably heard of words such as “RGB” and “CMYK.” In conclusion, the terms “RGB” and “CMYK” both refer to systems for expressing color. In this article, we will mainly explain the overview and characteristics of “RGB”. We will also explain the differences with “CMYK”. Elements that make up color In conclusion, there…
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Meaning of AIDMA
What is AIDMA? AIDMA is an abbreviation that stands for Attention, Interest, Desire, Memory, and Action. AIDMA is an abbreviation that stands for Attention, Interest, Desire, Memory, and Action, meaning that customers purchase a product or service after becoming aware of it. It represents the behavioral process ( purchasing behavior ) up to this point.…
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How to increase users' purchase intent by appropriately utilizing tracking ads
Have you ever seen an advertisement for a product you viewed on a website that appears again when you move to another site? These are tracking ads (behavioral targeting ads) that are displayed using features provided by Google’s advertising program AdWords and Yahoo! Promotional Ads. By being seen by users over and over again, you…
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Increase your open rate! What are the techniques and tips for creating email newsletter subject lines?
E -mail newsletters are an effective way to communicate with potential customers. Since e-mail newsletters can be sent to many potential customers all at once, it is important to get them to open them. This time, we will introduce techniques and tips for creating email newsletters that will lead to higher open rates. How do…
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What kind of leads does sales really want? What I could do as a marketing was ◯◯
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Originally, marketing and sales work together to achieve the same goal and generate sales, but it is not uncommon for them to be at odds with each other, with the reasons for not achieving the goal being forced on each other behind the scenes. However, it is essential for marketing and sales to cooperate with…
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What is the know-how for exhibiting one booth at an exhibition? How to win deals even in small spaces
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When exhibiting at an exhibition for the first time, many companies apply for a small space of one or two booths. At actual exhibitions, major companies exhibit in large spaces with 4, 8, or 10 booths, so many people in charge may be worried about whether visitors will come to their exhibition booths. Even if…
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What is a landing page? We will explain its purpose and benefits!
When people want to search for a company’s products or services, they probably don’t search from the top page of that company’s homepage. Many people will search directly from a search engine by entering keywords such as “company name, product name,” etc., and then jump to the page that ranks high in the search results.…
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“HR Summit 2021 ONLINE” will be held! What are the differences from 2020 and the characteristics of the event?
At ProFuture, “HR Summit 2020/HR Technology Summit 2020 [ONLINE]” It was held from September 8, 2020 (Tuesday) to October 9, 2020 (Friday). Although this was our first attempt to hold seminars and exhibitions online, we had celebrities and experts from various fields speak on stage, including those who participated remotely from overseas and local areas.…
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![Distrust in digital advertising has bottomed out, and issues with advertising quality and advertising media quality [Current status and issues of digital advertising, Hideyuki Nagasawa, Part 2 of the series]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20355%20253'%3E%3C/svg%3E)
Distrust in digital advertising has bottomed out, and issues with advertising quality and advertising media quality [Current status and issues of digital advertising, Hideyuki Nagasawa, Part 2 of the series]
Digital advertising is rapidly evolving, with the latest methods and technologies such as generative AI being introduced one after another. On the other hand, serious issues such as the prevalence of spoofed advertisements and fraudulent advertisements have also come to light. In this series, Hideyuki Nagasawa, executive director of the Quality Media Consortium and special…
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What is a digital twin? I will explain it so that even beginners can understand!
Do you know the term “digital twin”? If you are involved in the web for business, many of you may be using it. Digital twin is an advanced technology that represents various digital copies of people and things in cyberspace, and is attracting attention as technology rapidly evolves. This technology is being used in a…
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What does framework mean?
A framework in business refers to an analytical tool or a framework for thinking that is useful for business strategy, business improvement, problem solving, etc. By using various frameworks depending on the purpose, you can perform effective analysis and streamline your operations. Main framework Here we will introduce some of the most popular business frameworks.…
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The purpose and how to create a check sheet that even beginners in HR marketing can understand
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Among the downloadable materials (useful materials) registered with HR Pro, there are various types such as research reports, implementation examples, and seminar lecture records. Some of these are for acquiring new information, while others are useful materials that allow you to explore your company’s challenges and solutions. It is a document that includes a check…
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What is CSR? We will explain corporate social responsibility and examples of initiatives!
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Many people may have heard of the term CSR (Corporate Social Responsibility) when starting a new business or advancing business. However, you may not know what CSR refers to or what you specifically do. By implementing CSR, it is possible to increase the competitiveness of your company, so it is a term that all executives…
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What is access analysis important for accelerating the PDCA cycle with SEO measures?
Access analysis becomes extremely important as you implement SEO measures to increase conversions (CV) such as inquiries and requests for materials on your company’s website, improve the search ranking of your company’s website, and increase the number of accesses. If SEO measures involve planning and doing, access analysis corresponds to evaluation (check) and improvement (action).…
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What is Ansoff's growth matrix? Explaining the strategic framework of Ansoff, the “father of business strategy”
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Ansoff’s growth matrix is useful when considering future marketing strategies. By applying your company’s current situation to the framework, it becomes easier to formulate future strategies. In this article, we will explain the basic knowledge of Ansoff’s growth matrix and specific strategies. Basic knowledge of Ansoff’s growth matrix First of all, what is Ansoff’s growth…
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Companies that fail and companies that succeed in digitalization/Explaining the points necessary for digital shift
Digitalization of their systems is an important issue for many companies. Due to the rapid spread of the Internet and smartphones, it is predicted that the digitalization of companies will continue to accelerate, with advertisements that used to be advertised on flyers being moved to social media and online sites. What kind of digital reforms…
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How to log in to Google Analytics! We also explain how to set it up!
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Access analysis is an essential tool when launching your company’s official website, service page, blog site, etc., and looking to attract customers while checking the access status. Google Analytics is a representative example of access analysis and is widely used by both individuals and companies. Therefore, this time, for beginners of Google Analytics, we will…
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How to use BANT (BANT conditions) in BtoB sales activities?
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BANT (BANT Conditions) is an initiative that analyzes the sales activities of companies and helps them achieve results efficiently, and more and more companies are using it in recent years. BANT (BANT conditions) consists of four simple and basic items, but there are tricks to linking them to results. This time, with the theme of…
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How to create a positioning map – Differentiate your marketing strategy from competitors
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A positioning map is a method used to differentiate a company from competitors and derive a unique position with a competitive advantage . The position of each product in the market is expressed in two dimensions, consisting of a vertical axis and a horizontal axis, so you can understand the relationship between each product at…
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What is Google Search Console? Explaining how to set it up and how to use it
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Google Search Console is a tool that helps you analyze website access. Anyone with a Google account can use it. It is characterized by the ability to analyze behavioral data such as impressions (number of impressions), CTR (click-through rate), and search queries (keywords that users are searching for) before a user visits a website. It…
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What is AB testing? Easy-to-understand explanation of the four types, methods, and mechanisms
In the marketing field, we often hear the term “AB testing.” AB testing is a method of comparing and verifying two things, and is one of the methods often used in Internet marketing. In this article, we will explain the basic knowledge of AB testing, the reasons for doing it, and the risks in an…
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What is Micro Conversion (MCV)? We also explain the setting method, advantages and disadvantages!
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Do you know “Micro Conversion (MCV)”? I think many people understand ” ,” but it is a different concept from conversion. Understanding and leveraging microconversions can have tremendous marketing benefits. In this article, we will explain the overview of micro conversions, their advantages and disadvantages, and how to set up micro conversions. What is micro…
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Meaning of Hotmail
What is Hotmail? Hotmail is a type of free email that was once widely popular, and is a web mail service provided by Microsoft in the United States. In addition to being relatively early on the scene, Hotmail was free for anyone to sign up and use. It was also used by many people because…
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Let's learn about Marketing 4.0! What is the point of Kotler's 5A theory?
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Philip Kotler is known as the “father of modern marketing.” The title of his latest book is “Marketing 4.0”. “Marketing 4.0” is generally referred to as “marketing for self-actualization.” We will explain how “desire for self-actualization” is related to marketing, touch on the 5A theory proposed by Professor Kotler, and explain it from a BtoB…
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What has changed in 2020? Research on customer experience trends in the world and Japan (Survey by Acquia)
2020 was the year when the new coronavirus spread worldwide. How has customer experience (CX) changed compared to the previous year, 2019? Acquia Japan LLC has released the “Customer Experience Trend Report – Japanese Version.” This survey revealed the impact of the spread of the new coronavirus on: Frequency of contact with digital channels Online…
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Meaning of PEST analysis
What is PEST analysis? PEST analysis is a macro environment analysis method proposed by management scholar Philip Kotler , which analyzes the following factors: Politics, Economy, Society, and Technology. The acronym PEST analysis is based on the analysis of four environmental factors. Specific examples of each environmental factor include: Political factors: Trends in laws, ordinances,…
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What is API collaboration? Explanation of the mechanism, advantages and disadvantages!
API collaboration is collaboration between applications using API (Application Programming Interface). Since you can implement existing services from other companies, you can develop new services while significantly reducing development costs and time. The use of APIs has rapidly spread over the past few years, and they have become indispensable for expanding businesses. In this article,…
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Introducing the basic knowledge and monetization of live streaming, which is attracting attention.
Recently, we have been hearing the phrase “live streaming” more and more often. With the steady improvement of the Internet environment and the spread of smartphones and tablet devices, live streaming has become commonplace in our daily lives. In addition, demand for live streaming has increased rapidly due to increased attention to contactless services due…
![Distrust in digital advertising has bottomed out, and issues with advertising quality and advertising media quality [Current status and issues of digital advertising, Hideyuki Nagasawa, Part 2 of the series]](https://i2.wp.com/cdn.statcdn.com/Infographic/images/teaser/10155.jpeg?resize=355,253&ssl=1)
