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What are the benefits of lead nurturing? Marketing methods for companies that want to increase potential customers
The key to solving problems faced by companies, such as “wanting to increase the number of prospective customers” and “struggling to increase sales and business negotiation rates,” is a measure called “lead nurturing.” Lead nurturing is an important marketing method in which companies provide customers with various information through email, SNS, owned media, etc., and…
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What is the reason for not receiving SMS? Explanation of points to check and countermeasures
If you do not receive an SMS (Short Message Service), there may be a problem not only with the receiver but also with the sender. We will explain common causes and solutions for the receiving and sending sides. We will also introduce the benefits and specific examples of using SMS in business, so please refer…
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What does Kashara (customer harassment) mean? Are there any regulations? Differences from cases, responses, and complaints
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In recent years, cases of customer harassment, where customers make excessive demands on employees or use abusive language, have been on the rise in various everyday situations such as convenience stores and telephone counters. What can you do to protect your on-site employees from these unreasonable customers? In this article, we will introduce an overview…
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What is a flowchart? Explain how to write and use symbols!
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The flow of business within a company or the flow of processing in a system is often summarized in a diagram called a “flowchart.” This flowchart becomes an important presence in the business field and system development field. However, many people may not be familiar with the types and symbols used. This article provides an…
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What measures did Kakaku.com take to improve its brand value by focusing on pulse consumption?
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Kakaku.com, which operates the purchasing support site “Kakaku.com” and the restaurant search and reservation site “Tabelog,” has been operating “Job Box,” a bulk search site for job information, since 2015. Since its launch, the site has grown into a site used by users of a wide range of age groups, and in 2018 it began…
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A must-see for beginners in logo creation! Explaining design ideas and tips
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A logo is a stylized representation of a brand image. Logo design is one of the measures to improve brand image, and has the role of making a company, brand, product, service, etc. memorable and differentiating it from competitors. In this article, we will provide an overview of logo design, what makes a good design,…
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What is no-code/low-code? In an era where anyone can develop apps, no programming knowledge is required.
“No-code/low-code” system development has become more common in the IT field these days. No-code refers to developing software such as apps without writing any code in a programming language. On the other hand, the key to low code is to develop by writing less code. Currently, no-code/low-code development has become so prominent that it can…
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Explaining Illustrator! I will also teach you the meaning of using it as a job.
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Illustrator is a graphic tool provided by Adobe. It is mainly used by web designers as it provides a wide variety of templates, from basic image creation to advanced illustration creation. Therefore, in this article, we will explain the overview and basic information of Illustrator, and introduce what you can do with Illustrator. We will…
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Stop analyzing data by just tinkering with it / Shift from self-satisfaction to “valuable” content
As we enter the era of COVID-19, many companies will be reforming their companies at an unprecedented speed. In order to respond to the waves of change, each company must be launching marketing strategies that can be called a competition for survival and trying to rebuild their management. What kind of initiatives are necessary for…
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Go To Travel Campaign With the Tokyo lifting of the ban, the portal site is performing well, surpassing the favorites
The “Go To Travel Campaign” was carried out to support and revive the tourism industry that has been affected by the spread of the new coronavirus. Due to the high number of infected people, the measure was initially started by excluding travel to and from Tokyo, and preventing more than 10% of Japan’s population from…
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What is 4C analysis? Explaining the meaning, how to use it, and the difference between 4P analysis and 5C analysis
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“4C” and “4C analysis” are important elements when planning a company’s marketing strategy . 4C and 4C analysis are characterized by conducting marketing from the customer’s perspective in order to respond to diversifying needs. What kind of problems do the products and services offered by companies solve?In recent years, when customer value has become more…
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Don't buy based on product appeal alone/What customer experience do millennials need?
Millennials, also known as “digital natives,” have been around since the beginning of the Internet and have grown up with new devices. Millennials generally refer to people born from around the 1980s to the early 2000s, and unlike the generation that gained access to the Internet as adults, this is a new generation that has…
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Meaning of download
Downloading refers to transferring and saving data such as applications and files from a server or computer connected to a network to your computer. Conversely, sending data to the other party’s computer is called uploading. In a broad sense, when you browse a website or receive email via the Internet, you are transferring and downloading…
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What is Cialdini's law to make your marketing strategy more effective?
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“Cialdini’s Law” is widely known and used in the marketing field. This is a law advocated by American social psychologist Robert B. Cialdini in his book, which analyzes the factors that influence human behavior from a psychological perspective. In this article, we will explain the six elements that make up Cialdini’s Law and introduce specific…
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Points to learn from SaaS companies when creating feature pages for BtoB sites
On a BtoB site, a features page is a page that summarizes the benefits of a product or service, such as how it solves users’ problems, the strengths of the product or service, and the differences from other companies. It is often written in the title, such as the features of the service, its strengths,…
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What is inbound sales? Explaining the methods, benefits, and differences from outbound sales!
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Inbound sales refers to sales activities triggered by customer actions such as inquiries and requests for materials. This method has started to attract attention with the spread of the Internet, and companies are implementing various measures for more effective inbound sales. In this article, we will explain the meaning of inbound sales, the difference from…
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A single word can create a trend worth billions – What is modern marketing as told by Kaihiro Kotake, a copywriter and master of paraphrasing?
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“Everyone is a superhuman.” (Paris Saint-Germain Japan Tour), “Joint Operation of 5 Restaurant Chains” (Zensho x Evangelion), “Japan’s Brightest Morning Program” (TBS Ravit). Copywriter/creative director Umihiro Kotake is responsible for creating a lot of buzz with this impressive catchphrase . He specializes in advertising development that actively utilizes SNS, and uses a unique method to…
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Meaning of module
Many people who work in the IT field are familiar with the word module. Although it is a word that is often used, some people may not understand its exact meaning. In this article, we will explain the meaning of modules used in the IT field, and also introduce the meaning when used in other…
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The purchasing behavior process changes with the times. Introducing 7 from the earliest to the latest
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Have you ever heard of the term “purchasing behavior model”? A purchasing behavior model is a model that models the psychological and behavioral changes that occur before a consumer purchases a service or product. The shape of this purchasing behavior model has changed significantly over time. Purchasing behavior models change from time to time, such…
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Manga is the “social media ad you want to see the most.'' Manga production as a marketing tool and how to use it online has changed due to the coronavirus pandemic
Internet advertising is becoming increasingly competitive due to the spread of smartphones. Among the competing SNS advertisements of various companies, “Manga advertisements” produced by Trend Pro Co., Ltd. are attracting a lot of attention. The company’s business focuses on the production of advertising manga, videos, flyers, etc., and also handles corporate inner branding and consulting…
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What is portfolio analysis? We will also explain from a marketing perspective!
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In order for a company to continue to exist for a long time, it is necessary to maximize customer satisfaction. However, customer satisfaction can only be improved when multiple factors come together, such as improving the quality of products, services, and personnel, as well as design and price. Therefore, many people are probably looking for…
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Meaning of PR
What is PR? PR is an abbreviation for “public relations,” and it refers to the way companies work together to create desirable relationships with the individuals, groups, and society that surround them, as well as their ways of thinking and actions. “Promotion” is a concept that is often confused, but it refers to directly reaching…
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Four important points to consider when moving listing advertisements in-house
Of all the marketing measures, listing advertising is one that requires particularly specialized skills. Many companies are wondering whether it is best to outsource management to an agency with specialized skills, or to go in-house to reduce management fees. This time, we will explain important points when considering moving listing advertisements in-house, as well as…
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Google explains! What are the social transformations during the four stages of the coronavirus pandemic?
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The impact of the spread of the new coronavirus infection is causing major changes in consumer awareness and behavior. In Japan, a state of emergency was declared in designated prefectures on April 7th, and was expanded to all prefectures nationwide on the 16th of the same month. For two months, from April 11th to June…
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Lecture report on “A course on the use of HR media taught by our predecessors” 1 – Human resources issues in Japanese companies and the market situation
On August 29th (Thursday), we held a marketing seminar sponsored by our company at the TKP Akasaka Station Conference Center entitled “A course on the use of HR media taught by our predecessors.” At the beginning of the seminar, Kosuke Terasawa, President and CEO of ProFuture Inc. and Director of HR Research Institute, gave a…
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Efforts to expand corporate awareness by utilizing owned media
Owned Media , in a broad sense, refers to media owned by a company. Owned media is now becoming a standard in public relations and marketing, regardless of company size, and is widely used for customer acquisition and branding of companies and products. It has become one. Here, we will start with the importance of…
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What does responsive mean?
What is responsive? Responsive web design refers to flexibly adjusting website display based on the width of different screen sizes, such as smartphones, tablets, and PCs, to make it easier to view. It is also called “responsiveness”. The advantage of responsive web design is that the same file can be displayed on all devices. In…
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Explaining the points of writing a thank you email! Explaining the points when replying in business situations!
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In business, we often write thank-you emails to customers, business partners, and people within our company. However, some people may be hesitant to write a thank you email because they are worried about choosing the appropriate wording or when to send it. We will explain the key points of writing a thank-you email along with…
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Meaning of domain
What is a domain? Domain is an English word that means “area, territory, field.” Especially in the field of IT , a domain refers to a domain name used to identify devices and networks on the Internet. The equivalent of an “address” on the Internet is an IP address . An IP address itself is…
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About modern data targeting and future changes
The online environment makes our daily lives convenient, but in reality, a variety of data about online users is tracked (tracking and analysis of where specific users are browsing on the site). Did you know that? In addition, the tracked data is used for ” targeting “, and companies and marketers use the various information…
