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Differences between “SEO” and “Listing Advertisement” and their respective characteristics
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Both “SEO” and “listing advertisements” are essential means of attracting users to a website, but let’s take a look at the differences and characteristics they have. The basic meaning of “SEO” and “Listing Advertisement” If you are reading this article, you probably already know about “SEO” and “Listing Advertisements,” but just in case, we have…
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What is D2C? Explanations in an easy -to -understand example of successful business development in EC
D2C is a business model that has been attracting attention in recent years, mainly among companies in the apparel and cosmetics industries. We will provide an easy-to-understand explanation of the differences between BtoC, BtoB, C2C, and DNVB, the background of D2C market expansion, advantages and disadvantages, and key points for success in D2C. D2C makes…
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How have the insights of SNS users changed during the coronavirus pandemic? Twitter and Instagram analysis results published (Trenders)
Trenders Inc. analyzes consumer insight trends seen on Twitter and Instagram using the company’s developed analysis tool “SNS Trend Finder.” We have published the results of an analysis of what changes have occurred in the insights of each generation due to the impact of the new coronavirus infection. The survey covered the period from March…
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What is BI tool? We will introduce the basic explanation and 10 recommended selections!
These days, data utilization is actively being carried out, such as with the wave of DX promotion. Many companies are introducing and utilizing BI tools. When considering the introduction of BI tools, business people want to know what functions and benefits they have, and what types of BI tools are available. Therefore, this time, we…
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What kind of function is Suggest? Explaining how Google search works
Suggest is a function that predicts and displays keywords when you enter characters in a search engine such as Google or Yahoo!. For example, if you enter “summer”, possible keywords will be displayed based on the characters you entered, such as “summer vacation” and “Natsume Soseki”. Suggestions are a convenient feature from a user’s perspective,…
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The top reason for in-house operation of web advertising is the accumulation of know-how – Web advertising operation status survey II (WACUL research)
WACUL Co., Ltd. announced the results of “Web Advertising Operational Status Survey II” on February 15, 2021. The survey period is from December 16th to December 28th, 2020. We received responses from 60 people who are involved in web advertising as advertisers or advertising agencies. This survey clarified the operational structure of corporate web advertising.…
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The purpose and how to create a research report that even beginners in HR marketing can understand
One of the materials (white papers) that are often downloaded by HR personnel on our HR portal site “HR Pro” is a research report. For new graduate recruitment, we have a variety of materials, including real-time surveys and reports on student job hunting and corporate hiring trends, as well as reports on the implementation status…
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What is "NPS"? About management indicators to measure customer loyalty
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Many people have heard the term “NPS” but don’t know what it means. NPS is a management metric that quantifies customer loyalty . Let’s take a look at what NPS is, how it differs from customer satisfaction, how it’s calculated, and why NPS is just as effective for B2B. What is NPS? NPS (Net Promoter…
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What are the top priorities for marketers to tackle in the new normal era? Explore the latest trends
The world is facing major challenges due to the spread of the new coronavirus infection, and change is required in every industry. At the forefront of this, the role of marketers is to understand consumer needs and come up with new measures that emphasize customer experience (customer experience/value). It will be necessary to review the…
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What is the “Lanchester Strategy” between the weak and the strong? Introducing how to use it
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The strong have their own ways of fighting, and the weak have their own ways of fighting. The weak cannot win by imitating the strong. The opposite is also true. The “Lanchester Strategy” will help you create a business strategy that suits you. What kind of strategy is this? How can it help your business?…
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What is LTV “lifetime value”? How to use it to maximize customer value
“LTV (lifetime value)” appears in many business situations, such as “analyzing and improving LTV,” “maximizing LTV,” and “securing customers with high LTV.” This time, we will explain the meaning of “LTV (lifetime value)” and how to analyze and improve it. Meaning of “LTV (lifetime value)” According to Daijirin, LTV (Life Time Value) is “an indicator…
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What are the challenges of operating an EC site? Publication of fact-finding survey of EC/mail order businesses (Eltex Co., Ltd.)
Eltex Co., Ltd., whose main business is building and supporting e-commerce sites and mail-order systems, conducted a 2020 survey of the actual situation of those involved in the mail-order business. We conducted a questionnaire survey of 300 people involved in mail-order businesses with annual sales of 100 million yen or more regarding changes in the…
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How much does it cost to build owned media? Let's think about cost effectiveness!
Owned media is being introduced by many companies as a means for companies to market and communicate with users, in addition to traditional advertising media and customer centers through brick-and-mortar stores and telephone lines. The market size for specialized owned media production and management is expanding year by year, and many plans are being proposed…
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How to utilize DSP advertising effectiveness measurement! What are the points you should know?
So far, we have touched on a variety of information about DSPs, but this time we will look at the actual process and what kind of interactions you have with DSP vendors (distribution companies). We will also explain how to utilize the results. Flow from proposing DSP to implementation and post-implementation [At the time of…
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HR trend prediction for May/June 2019! ～Explore from past trends
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HR trend prediction for March and April 2019! ~Exploring past trends , we predicted trends regarding the “Work Style Reform Act” that came into effect in April 2019 and content related to new graduate recruitment. Continuing from last time, we will look back at trend information from May and June 2018 and predict personnel trends…
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“Hatarakonet” Dip is making great progress/What is the reason why it was able to attract so many applicants?
Job information portal sites are becoming increasingly competitive. While companies are working on various measures, DIP Co., Ltd. (hereinafter referred to as DIP) operates “Bitoru”, which specializes in part-time job information, and “Hatako Net”, which deals with recruitment of part-time, temporary, and regular employees. ‘s marketing strategy is doing well. As a human resources service…
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Explaining how to send DM (direct message) on X (Twitter) and each setting method!
If you are a corporate marketer and are planning to use X (Twitter) from now on, you will definitely want to know about the “DM (direct message) function.” By using DM, you can have private and private conversations with other X (Twitter) users. This time, we will explain how to send DM on X (Twitter),…
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What is ethical consumption? Explain the meaning and importance with concrete examples!
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“Ethical consumption” refers to choosing products that take social issues into account and engaging in consumption behavior that helps create a better society. This means actively taking actions that will have a positive impact on the people of the world and the planet. In recent years, as efforts toward the SDGs have been called for,…
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What is content? What is the meaning, types, specific examples, and quality content?
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The word “content” is used in a variety of ways on websites, but because it is used in so many different ways, many people may not be sure of its essential meaning. In this article, we will explain the terminology of content, which means “content”, and explain the various types of content. We will also…
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What is a value proposition? Explains the steps to create and points to keep in mind to match your needs.
“Value Proposition” refers to the original value that only your company can provide that other companies do not have. This is an important concept when companies aim for business growth. It is important to accurately understand the customer’s needs, such as what they are looking for, and to focus on areas where satisfaction has not…
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Will outbound decline? The benefits of inbound marketing and why it becomes mainstream
Various companies have contact points with target groups selected through marketing , and are conducting activities to increase their potential customers. There are two main types of marketing methods: inbound marketing and outbound marketing. Many marketers would like to take advantage of the characteristics of each to maximize sales. In this article, we will list…
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What is a 500 error? Explaining the cause and how to deal with it!
Have you ever seen an “Internal Server Error” error while browsing a website? This is also known as a “500 error” and refers to an error code that indicates that an error has occurred on the web server and the page cannot be displayed correctly. If this error suddenly occurs, many people may become worried…
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“New Graduate Recruitment Forum'', an event focused on “New Graduate Recruitment''
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” ” Our flagship event will be held at Akasaka Intercity Air Conference in Tokyo for 3 days from September 19th (Wednesday) to September 21st (Friday), 2018. We introduced the event “HR Summit”. Over 150 sessions have been prepared for the HR Summit, covering a wide range of topics including work style reform, HR technology,…
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![[Director of HR Research Institute × Mr. Sowa of Human Resources Research Institute × Toyo Keizai] “Recruitment marketing” to survive the recruitment market for 2022 graduates](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201058%201021'%3E%3C/svg%3E)
[Director of HR Research Institute × Mr. Sowa of Human Resources Research Institute × Toyo Keizai] “Recruitment marketing” to survive the recruitment market for 2022 graduates
As the recruitment market is undergoing a major shift from “all-time recruitment” to “year-round recruitment,” and recruitment is said to be becoming more liberal and diversified, companies need to further strengthen their recruitment capabilities. The key here is “recruitment marketing.” How can you approach your company’s targets efficiently, and what should you do to achieve…
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Explaining the meaning of Anonymous! Introducing both anonymous and specific information!
The term “anonymous lead” may be heard when conducting BtoB marketing. There may be some people who have a vague idea of what it means, but don’t really understand it. In BtoB marketing, dealing with anonymous leads is almost always encountered when acquiring leads and performing lead nurturing, such as lead generation. This time, I…
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What is a trigger? We will also explain the role of triggers in MA.
The word trigger has a broad meaning, and in many cases refers to a trigger for a user to make a purchase , or a trigger for something specific. If you can understand the triggers that are useful for users, it will be of great help when considering future measures. Therefore, in this article, we…
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What is Replace? Explaining the meaning and basic steps!
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Do you know the word “replace”? This is a term used in the IT field, and refers to the work of replacing existing systems and software with new ones. For example, replacement is sometimes used in companies to introduce a system different from the existing one in order to strengthen security. Although it is not…
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Meaning of API (Application Programming Interface)
API (Application Programming Interface) is an acronym for application programming interface, and is an interface for connecting software and applications. API also refers to the data format and procedure for calling functions and data used in a specific program from an external program. The advantage of APIs is that when configuring a program, you can…
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“SEO measures”: Points to promote crawlability
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When implementing SEO measures, it is important to be indexed by crawlers. Crawls don’t happen at the timing you want. How should we deal with crawlers? Let’s think about the points that promote crawlability. What is a crawler? “Crawler” is often heard when doing SEO measures. A crawler is a program used by search engines…
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Explains how to log in to WordPress and how to log in if you cannot log in
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WordPress has become indispensable for companies to conduct web marketing . It is a particularly useful tool for building blogs and owned media , creating articles to disseminate information, and implementing SEO measures. WordPress is used a lot every day, but you may have many questions when you are just starting to use it. You…
![[Director of HR Research Institute × Mr. Sowa of Human Resources Research Institute × Toyo Keizai] “Recruitment marketing” to survive the recruitment market for 2022 graduates](https://i1.wp.com/niarecruitment.org/wp-content/uploads/2020/02/recruitment-and-selection-framework.png?resize=1058,1021&ssl=1)
