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What is the marketing method for targeting enterprise companies?
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If you can receive a new contract from a large company, there is a high possibility of increasing sales based on the company’s sales and employee size. Also, if you can secure a contract in one department, it will be easier to expand your reach and approach other departments. The approach to large companies is…
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[HR Pro] Download trend information and catch the latest HR information!
In corporate management, human resources-related work is one of the tasks that most reflects the times. Particularly in recent years, there has been a shortage of human resources due to a declining birthrate and an aging population, as well as changes in the environment such as globalization and IT, and human resources personnel are being…
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Aren't you satisfied with just making something? “Customer journey map” that encourages attitude change
Marketing activities are essential measures for companies to conduct business. In order to expand your company’s sales, you will need a concrete plan that thoroughly investigates customer needs and designs “what to communicate to whom and how to communicate it.” What is important here is a “customer journey map,” which visualizes the consumption behavior of…
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What is a Zoom webinar? Explaining the basic usage
Since the coronavirus pandemic, companies have been rapidly introducing telework as a form of labor. As seminars, lectures, exhibitions, etc. are forced to be held in real venues, webinars using Zoom etc. are attracting attention. Many companies are using webinars because they don’t have to go to a physical venue and they can save money.…
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What is event marketing? Explanation of expected benefits and implementation methods
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Do you know “event marketing “? Event marketing is a method for companies and organizations to introduce their products and services to consumers and companies through events sponsored by them, and to obtain marketing effects such as acquiring potential customers and creating business negotiations. If you use event marketing well, you can get various benefits…
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Exhibiting at an exhibition for the first time – Operations that make the most of your booth
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Exhibitions require the creation of a wide variety of designs, including the overall design of the booth, the content displayed within the booth, videos and presentations, brochures, and novelty items. However, even if each piece of content has great content and design, the full appeal of the content will not be conveyed unless the role…
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What does subdomain mean?
What is a subdomain? A subdomain is a domain that is located under your main domain . For example, the following are recognized as subdomains: https://auctions.example.co.jp/ The above subdomain is under “https://example.co.jp/”. In addition, even though it is called a subdomain, there are cases where what is considered as a subdomain is different. For example,…
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Cookie meaning
What is Cookie? A cookie is data that a website provider temporarily writes and stores on the device of a visiting user. Cookie data includes user identification, attributes, site visit date and time, etc. In Internet advertising, it is possible to identify users by receiving cookies from multiple websites, and record and track that user’s…
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What is F2 conversion? BtoB marketers also want to learn about the importance of repeat customers in mail order
Marketing, in a nutshell, is “creating a system to sell.” In mail order, profits are greatly influenced by second repeat purchases from new users. It is important to create a system that allows users to continue making second, third, and fourth purchases, rather than just making a one-time purchase. When a new user repeats for…
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Extra Bold's unique marketing power attracts young people with "manufacturing"
Passing on the goodness of Showa manufacturing to the next generation “I want to change the way manufacturing is done with technology.” Extra Bold (Toshima Ward, Tokyo), founded in 2017 by President Yuji Hara, has an extremely unique giant 3D printer as its main product. That is the black device in the photo. The biggest…
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75.5% of companies are promoting digital measures. “Corporate awareness survey regarding the new coronavirus infection” (Teikoku Databank)
As a special project, Teikoku Databank conducted a “Corporate Awareness Survey Due to the New Coronavirus Infection” from August 18th to 31st, 2020. We announced our views on the new coronavirus infection from 12,000 validly responding companies. Source: Corporate awareness survey regarding the new coronavirus infection (August 2020) (Teikoku Databank) Impact of the new coronavirus…
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Setting your own marketing issues and owned media operational objectives and goals
It has become a major trend in recent years for companies to launch owned media . However, there are cases where results cannot be achieved because the operational objectives are not appropriate. When it comes to owned media, it is important to match the operational objectives with your company’s marketing issues. In this article, we…
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Taxi advertisements that are attracting attention – Explanation of key points for utilization
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Are you familiar with “taxi advertising”, which has been attracting attention in recent years and is already becoming the standard for advertising? Taxi advertising, as the name suggests, is advertising that uses taxis to disseminate information. The closed space inside a taxi makes it easy for passengers to see advertisements, and is used to increase…
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Survey on the “importance of a homepage” asking small and medium-sized business owners (PLAST)
Plast Co., Ltd. conducted a survey on the “importance of the homepage” from September 9th to September 10th, 2020, targeting 1,127 managers of small and medium-sized enterprises with fewer than 50 employees, and published the survey results. did. Reference source: Survey on “Importance of Homepage” (Plast Co., Ltd.) How does a homepage affect a company’s…
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Introducing the basic knowledge of VR and examples of its use in business situations
Do you know about “VR (Virtual Reality)”? Even in Japan, the word “VR” has become more common, but many people may not be familiar with it in detail. “VR” means virtual reality. Recent years have seen advances in technology that have enabled many experiences that were previously impossible. In addition, “VR” is beginning to be…
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Meaning of regulation
Regulation is a word often used mainly in business situations. It is mainly derived from English words that include rules, regulations, etc., and means rules, regulations, and regulations. Difference between regulations and rules When many people think of rules and regulations, the word “rule” comes to mind. There is no problem in using either, but…
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What is a customer journey map? Explaining the correct way to create a map!
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In the field of marketing , ” customer journey maps” are often created. A customer journey map is one of the most useful tools, but some people may not know how to create one. In this article, we will explain how to properly create a customer journey map, what to keep in mind, and how…
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What is a sitemap? What is the correlation with SEO? Explaining tools and mechanisms!
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SEO , short for search engine optimization, is a digital marketing strategy that focuses on improving a website’s ranking in search results on search engines such as Google and Yahoo!. One of the important things when creating a website with SEO in mind is a sitemap. A well-designed site is a navigation tool that helps…
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What is nurturing (customer development)? Explaining the meaning, method, and four benefits
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Nurturing is an English word that means “nurturing” or “nurturing,” and is a word often used in business situations to mean “nurturing customers.” This time, we will introduce the benefits of nurturing, how to carry out nurturing, and specific techniques. What is nurturing? Nurturing is an English word that means “nurturing” or “nurturing.” In business,…
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What does customer success mean?
What is customer success? “Customer” means “customer” and “success” means “succeeding”. It’s easy to understand customer success when you think of it as “helping customers succeed.” If customers can benefit from using your product or service, they will buy that product or service again, which will lead to your profit. The mission of customer success…
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Key points for expanding your customer base using online advertising as seen from success stories
Online contact with customers, such as searching for information on your smartphone or shopping on e-commerce sites, has become indispensable for business expansion. People’s online information seeking behavior is highly complex, and the process from search to purchase is not linear. In order to expand your customer base online, measures that follow the traditional linear…
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What is www (World Wide Web)? We will explain the meaning and functions!
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www (World Wide Web) is a system for linking web pages published on the Internet. Although it is commonly referred to as the “Web,” many people may not know about its history or structure. In this article, we will explain in detail the overview of www, its components, and its relationship with the Internet. What…
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What is bias? How to use bias in marketing to advance your business!
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Bias is one of the psychological effects inherent in humans. Understanding bias can help you understand consumer psychology and develop effective marketing strategies . In this article, we will explain the meaning and overview of bias, its types and effects, and examples of its use in marketing . If you want to learn more about…
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Meaning of recruitment marketing
Recruitment marketing refers to the incorporation of marketing concepts and methods into recruitment activities. Due to the shift from the traditional batch recruitment of new graduates to year-round recruitment , companies are required to review the know-how and recruitment methods they have cultivated up until now, and to conduct recruitment activities more in line with…
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What is a “summary article” that maximizes the effectiveness of your blog? Introducing how to make it!
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Some corporate marketers may create blog articles such as owned media as part of content marketing . Blog articles may have the purpose of conducting SEO measures and attracting customers. Among them, “summary articles” are one of the effective contents that help increase the number of accesses. If you can publish high-quality summary articles, it…
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[Field report] Latest trends in “digital marketing” understood from CES 2024
CES (Consumer Electronics Show) is a major technology industry event held every year in Las Vegas, USA. In the past, it was literally a “home appliances exhibition,” but in 2015 it underwent a major change in direction. It has evolved into a comprehensive technology showcase that showcases the latest products and services and discusses the…
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What is important in after-digital in the era of Corona? Explaining value journey and OMO
As digital transformation (DX) is rapidly progressing around the world due to the novel coronavirus pandemic, the need for digital transformation (DX) has become widespread in Japan, and organizational reforms such as environmental settings have begun. In the age of With Corona, it is important to develop guidelines for how to provide highly satisfying services…
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How can you tell when SEO measures are necessary and when they are not?
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Due to recent changes in Google’s algorithm, we have started to see pages that have not taken much SEO measures rising to the top of search results, and conversely, we have seen cases where pages that were perfect until recently have dropped significantly in ranking. . So, is there a way to tell when SEO…
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[Google Ads] How to achieve effectiveness with responsive search ads
In recent years, automation has become more and more common in the operation of Google ads. In the past, detailed tuning was required to be effective, such as adjusting bids for each search keyword and distribution according to day of the week, time of day, and target, but gradually this is no longer necessary. It’s…
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Gathering information is the basis of management decisions! About top management information gathering and “management professionals”
The most important mission of a company’s top executives is to make management decisions, and it goes without saying that information is the basis for these important decisions. The final management decision depends in part on the experience and intuition of top management, but before making a decision, we always collect information and judge the…
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