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Failure and learning in transformation: What approach is necessary in the VUCA era – Fabeee Sasaki DX series Part 5
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I have used the word “transformation” many times in my columns so far, and have expressed my thoughts and feelings about the state of consciousness, organization, and systems in DX from the standpoint of supporting people in the actual field. In the first place, transformation means changing things from the very beginning, and it is…
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About online marketing that can be practiced in BtoB marketing
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BtoB marketing requires implementing measures from a different perspective than BtoC marketing. This time, while checking the differences between BtoB marketing and BtoC, we will introduce six online marketing methods that can be practiced with BtoB marketing. For more information on the difference between BtoB and BtoC, how to develop a strategy, and success stories,…
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Advantages and how to proceed with tie-up advertising
In order to have a large number of users recognize and adopt their products and services, there are limits to what companies can do through web advertising and websites. Media tie-up advertising is effective for intentionally sending messages from third parties other than companies. This time, we will introduce the benefits of tie-up advertising and…
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A thorough explanation of how to use TikTok for marketing. Characteristics and strategies of business accounts and advertising
Are you thinking, “Can’t TikTok be used for marketing?” TikTok is a very popular SNS that allows people to easily post videos, especially among the younger generation. People tend to think of TikTok as just a tool to enjoy posting and watching videos, but recently, a variety of businesses are using TikTok for marketing .…
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What is br tag? We will also explain the difference between the p tag and the HTML tag!
One of the tags often used in HTML is the “br tag”. It is used to insert a line break in a web page, but in addition to the br tag, the “p tag” and “pre tag” may also be used to insert a line break. All of these tags can insert line breaks, but…
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What is marketing strategy? Explaining planning procedures, frameworks, and success stories
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Many people often hear the word marketing when it comes to doing business. To put it simply, marketing is “creating a system that will sell.” This article provides an overview of marketing and explains companies that have succeeded in marketing. What exactly is marketing? Marketing has many different definitions. Broadly defined, marketing is “all the…
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What is web design? I will also explain my work as a web designer!
Some people who are interested in web production or who are confident in their design sense may want to utilize their strengths and become a web designer. Web designers have the image of “people who create websites,” but their work includes more than just creating websites. In reality, there is a need to perform a…
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What are AISAS and Dual AISAS? Explaining the difference between the two
In today’s world, where a variety of products are being developed at a rapid pace compared to a while ago, it can be said that it has become difficult to promote specific products. Furthermore, with the advent of the Internet, it has become easier to search and share reviews, which has also changed the characteristics…
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What is the PDCA cycle? Differences from other methods, how to make them stick, and actual company examples
The “PDCA cycle” is a method suitable for improving business efficiency. However, the PDCA cycle is sometimes said to be old-fashioned and sometimes cannot be put to good use in the field. Therefore, we will introduce a comparison with new methods, points to be careful of when implementing the PDCA cycle, improvement measures, and examples…
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The trend in BtoB marketing during the coronavirus pandemic is offline contraction and online expansion. Strengthen online capabilities in anticipation of after-coronavirus (basic survey)
Basic Co., Ltd. announced the results of “Changes in web marketing activities due to the spread of the new coronavirus” on June 30, 2020. The survey period is June 7th to June 12th, 2020. We received responses from 279 marketers from BtoB companies. This survey revealed the trends and future of BtoB marketing during the…
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One in three people have made a purchase through TikTok – Highly accurate "recommendation feed" stimulates purchase intent (TORIHADA survey)
TORIHADA, which provides creative know-how including TikTok and cutting-edge digital marketing, conducted a “Survey on purchasing behavior of products/services triggered by TikTok” from February 24th to March 1st, 2021. We compiled and analyzed valid responses from 1,035 men and women in their teens to fifties who use TikTok, and announced the results. Reference source: Conducted…
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meaning of peter dragger
Peter Drager is a business scientist and sociologist from Vienna, Austria, and is known as the inventor of “modern business administration” and “management.” Management is often translated as “management” or “management,” and refers to the utilization of an organization’s business resources and risk management with an eye toward achieving goals. In his book, Drucker defines…
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What is brand lift? Research method to understand the effectiveness of branding advertising
The improvement of the Internet environment and the rapid increase in demand for smartphones are bringing about major changes in our lives. As digital marketing has become mainstream in business, many companies and marketers are increasingly using internet advertising to keep up with the times. Of course, companies and marketers use advertising display opportunities to…
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Meaning of real-time processing
Real-time processing is processing that is performed with immediate response to data and instructions. In other words, it processes data each time it occurs. Real-time processing has programmed deadlines by which certain operations must be performed. Batch processing is a term that is often confused with real-time processing.Batch processing is a method of processing at…
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Marketing and web marketing skills that people in their 20s are paying attention to. What are the benefits and job content of acquiring it?
In recent years, the variety of learning content has increased. We live in an era where you can learn many subjects online , including programming, IT skills, finance, business, and English. Students choose the learning that suits them by thinking about things like “Which learning can I use in the future?” and “Which learning will…
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What is an IP address? Explaining the basic mechanism and confirmation method!
If you use the Internet or search engines on a daily basis, you may often hear the term IP address. However, some people may not know what an IP address actually is. Therefore, in this article, we will explain the overview of IP addresses, how they work, and the types of IP addresses. We will…
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About KPIs for lead nurturing through marketing automation
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Lately, I’ve been hearing the term marketing automation (MA) a lot. Up until now, most web marketing has been about using search engines and SNS such as SEO and SEM, but what is the difference between these and marketing automation? Let’s take a look. What is marketing automation? Marketing automation (MA) is generally used in…
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What is "SEO Check!"? Check out how to use it! Best free tools for beginners
When implementing SEO measures, tools that can help you obtain the information necessary for SEO measures are useful. By using these tools, you can achieve results faster and more efficiently. This time, we will introduce the free tool “SEO Check!”, which allows you to obtain a large amount of information among the SEO tools. Let’s…
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What do marketers think about the use of video? What are the challenges and the impact of the new coronavirus? (Survey by GMO Pleiad, Inc. and GMO Research, Inc.)
Opportunities for consumers to come into contact with digital content are increasing, with the spread of digital devices such as smartphones and the popularity of viewing video media using them. Additionally, as people refrain from going out due to the spread of the new coronavirus, demand and consumption of digital content appears to be increasing.…
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For every existing customer, 0.67 new customers come through referrals and word of mouth (Marketing Design Survey)
Marketing Design Co., Ltd. conducted a web survey targeting people who have experience introducing products and services, and those who have had experience of being introduced. The results revealed that “introductions” are effective in promoting products and services. The survey also looked into the reasons for introducing and not introducing customers, and also looked at…
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What kind of marketing is useful during the coronavirus pandemic? The basics and latest information
Today, as digital technology and communication infrastructure have evolved dramatically, the environment surrounding consumers and businesses is rapidly becoming digital and online, and the line between the real and digital has become blurred. As a result, customers have become accustomed to purchasing products and receiving services both online and in physical stores, making it increasingly…
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Approach the key person! 5 ways to get leads from corporate executives
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There is a tactic called the top approach when conducting sales activities. By directly approaching executives such as presidents and executives who handle important payments for a company, you can expect effects such as shortening business negotiations and winning large orders. Similarly, in marketing, one way to approach the top is to obtain leads only…
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A thorough explanation of the importance and effectiveness of offline marketing measures!
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With the spread of the Internet, the online market is rapidly expanding. However, this does not mean that offline marketing, such as non-online exhibitions, seminars, catalogs, and direct mail, has become less important. This time, we will thoroughly explain the importance and effectiveness of offline marketing measures that companies should understand. The importance of offline…
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What is a dashboard? Introduction of main functions and 10 dashboards
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A dashboard is a type of functionality included in BI (Business Intelligence) tools that can be used by individuals, small and medium-sized businesses, and large organizations, regardless of their size. A major feature is that multiple pieces of information can be summarized and visualized in graphs, etc., but many people may not understand the detailed…
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How to proceed with branding that is necessary for small and medium-sized enterprises/What are the disadvantages of not doing so?
“Branding” is essential for companies to create a better image of themselves through feelings such as trust and empathy from customers. Although increasing brand power and corporate value is important for business growth, there may be cases where efforts are not making progress because the issue is how to actually go about it. In this…
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What is the "ABCD framework" that summarizes the elements required for effective video ad creative?
The “ABCD framework” proposed by Google is the elements that create video ad creatives that are effective in increasing conversions. This framework is an acronym for “Attract,” “Brand,” “Connect,” and “Direct” required for video ads, and Google recommends that you keep these four elements in mind when creating video ad creatives. In this article, we…
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What is URL? Understand the meaning correctly and explain it in a way that even beginners can understand!
URL is one of the words you often see on the web. URL is used as a basic phrase, but many people may not be familiar with the difference between URL and similar phrases, or the mechanism by which web pages are displayed. In this article, we will explain the meaning and overview of URLs,…
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What is the customer journey that should be kept in mind when operating owned media?
When operating owned media, it is important to understand the ” customer journey .” A customer journey is the process from a user’s awareness of owned media to the purchase of a product or service. Visualization in the form of a “customer journey map” makes it possible to clarify the information needs of users at…
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How to design an SNS marketing strategy that will lead to results? Explaining the specific operation flow
The number of users using SNS is increasing year by year, and the sales and number of customers for companies that are strong in SNS marketing are also increasing. However, even if you are thinking about actually using SNS, many people may wonder which SNS they should use to post and why they need to…
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![[Special Interview] What is the ultimate digital marketing that Mr. Arima, who has been involved in Internet advertising for 20 years, aims for? Part 1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20592'%3E%3C/svg%3E)
[Special Interview] What is the ultimate digital marketing that Mr. Arima, who has been involved in Internet advertising for 20 years, aims for? Part 1
In July 2017, Rakuten Data Marketing, a joint venture between Rakuten and Dentsu, was established. Rakuten, which boasts Japan’s largest amount of consumer behavior analysis data, and Dentsu, which has excellent mass media strategy building capabilities, have teamed up to provide comprehensive digital marketing solutions. By optimizing and maximizing the effectiveness of corporate marketing activities,…
![[Special Interview] What is the ultimate digital marketing that Mr. Arima, who has been involved in Internet advertising for 20 years, aims for? Part 1](https://i0.wp.com/blog-assets.shawacademy.com/uploads/2019/10/Screen-Shot-2019-10-24-at-10.40.08-AM-768x592.png?resize=768,592&ssl=1)