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What is an incentive? Explaining the meaning, advantages and disadvantages in marketing!
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If you are a working adult, you may have heard of the word incentive. However, many people may not actually understand the meaning of the word incentive, or in what situations it should be used. Therefore, in this article, we will provide an overview of incentives, which have the meaning of motivating the target person…
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Google strengthens SEO strategy/3 points to increase user “search”
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With the spread of the Internet into homes and the increasing number of smartphone and mobile device users, a company’s website has become an important starting point for business. In order to attract more customers to their sites, companies around the world are optimizing their search engines to accurately understand the information users are looking…
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What is value chain? Introducing analysis methods, components, and usage examples
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Value chains can be analyzed to recognize the added value of the chain in a business. Understand how the value chain works and apply it to your company’s operations. We will also introduce in detail how to utilize the value chain and examples. What is value chain? A value chain is a concept that considers…
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What is WBS? Introducing methods for creating indicators that are important for project management!
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By utilizing WBS, project management can be performed smoothly. Anyone can easily manage projects using WBS, but on the other hand, there is a risk that progress may be delayed if you do not pay attention to certain points. In this article, we will explain the overview and benefits of WBS, and the flow of…
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YouTube is a media whose usage has increased due to the coronavirus pandemic – Survey on “information gathering” by executives in 2020 (surveyed by Management JP Research Institute)
Keisha JP Co., Ltd., which provides job change and career support services for executives, announced the “2020 Survey on Executive Information Collection” on September 29, 2020. The survey period is from September 8, 2020 to September 17, 2020. We received responses from 103 male and female executives. This investigation revealed the actual state of information…
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Introducing ways to utilize webinars, which are gaining more and more attention, and specific examples
Due to the effects of the new coronavirus, meetings and events in places where people gather are restricted. As a new work style, the Ministry of Health, Labor and Welfare has opened a “Telework Comprehensive Portal Site” to promote telework and online meetings. Webinar is a general term for seminars and conferences held online. Due…
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What is PDCA? Explaining why it is said to be outdated and the difference from OODA!
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PDCA is an acronym for Plan, Do, Check, and Action, and is a method of continuously improving operations and businesses. There are many companies and businessmen who use this method because it can lead to improved operational efficiency and business development. On the other hand, there are many cases in which the system is not…
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What is storage? We explain the meaning and basic knowledge in a way that even beginners can understand!
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Storage refers to where data is stored on your device. Storage is something that is used casually, but if you don’t use it with consideration to capacity etc., it can reduce the performance of your device. In this article, we will explain the overview and types of storage, the problems that occur when there is…
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What does recruitment branding mean?
Branding is a marketing strategy that involves activities that influence the image and impression that consumers have of your brand. In other words, recruitment branding is when a company communicates its products and services, various initiatives, vision, and philosophy, so that job seekers will remember the company with a positive image such as “empathy,” “admiration,”…
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What is web marketing? Thorough explanation of basics that inexperienced people want to know, job content, and excellent companies
The spread of the Internet has ushered in a new era for advertising methods, a concept within marketing measures, and the importance of “web marketing,” which involves advertising online, is increasing. Web marketing is a marketing method that is carried out using SNS, video content, and all kinds of websites, which are familiar to us,…
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Owned media “stopped” by the person in charge/What is necessary to continue
Companies are focusing on “owned media,” such as their own websites and blogs, as a medium for their own communication. Unlike traditional advertising creatives, the feature is that companies can take the lead and control the information they want to promote. This measure holds promise for companies’ “branding” and “reducing advertising costs,” which have been…
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Introducing 5 recommended marketing books!
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Books are an extremely useful way to acquire marketing knowledge and techniques. In addition to general knowledge, you can also learn about the actual experiences and examples of experts from Japan and abroad, so one book can change not only your job but also your life. From among these highly influential marketing books, we have…
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How to improve public speaking, a skill required in business settings [Former NHK announcer Kazuya Matsumoto]
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For many business people, including marketers, giving speeches in public, such as at conferences and meetings with business partners, is a daily occurrence. In such public situations, it is important to hone your “public speaking” skills in order to accurately convey information to your audience. This time, we will be featuring Kazuya Matsumoto, a former…
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Meaning of paid media
Paid media is one type of triple media , and refers to media that companies operate using the space they obtain by paying advertising costs . “Paid” comes from the English word meaning “to pay.” By using paid media, you can reach a wide range of people with your message and generate interest . Examples…
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What will marketing look like in 2019? We will bring you the latest information
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The speed of technology evolution is becoming faster and faster. Along with this, consumer trends have changed significantly, and marketing is required to constantly revise its strategies. What sectors should we invest in going forward, and what are the latest marketing trends? This time, we will look back on marketing in 2018 and provide the…
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Does it affect SEO? What is pagination that you should be careful about when creating a website?
The word pagination may be unfamiliar to you. However, it is actually a web page mechanism that we often see, and it is indispensable for pages with a large amount of information content. It is originally a mechanism to make it easier for users to browse the website, but if it is not properly installed,…
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What are the types and characteristics of rapidly growing TikTok ads? Pursuing “TikTok-ness” from the user’s perspective
TikTok is a social media app that has gained a lot of support from female users, mainly from Generation Z. It is a popular video service app around the world that allows you to watch and post short movies between 15 and 60 seconds. Anyone can easily create videos with background music by using the…
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Meaning of BtoB (B2B)
What is BtoB? BtoB refers to a business model in which businesses provide products and services to other businesses. Sometimes referred to as B2B. Unlike BtoC, where companies provide products and services to general consumers, general consumers do not directly purchase them, but there are cases where they are indispensable behind the scenes of products…
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Meaning of frame
The word frame means a frame, framework, or foundation. It is generally used to refer to a structure that actually exists, or to refer to a method or a large framework that is the basis for composing things, proceeding with thoughts and actions. Frames are also used in the IT field in a general sense,…
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What is cluster analysis? Important analytical methods for market research in marketing
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Cluster analysis is an analytical method for classifying data with many different items into similar items. In marketing, it is used for market research and analysis of customer information. In this article, we will look at types of cluster analysis, application examples, and points to note when using cluster analysis. What is cluster analysis? Cluster…
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What is cost leadership strategy? Explaining the meaning and success stories of companies
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One of the business strategies is “cost leadership strategy.” Cost leadership strategy is a strategy that establishes a competitive advantage by providing products and services at lower prices than competitors, or by reducing costs and increasing profit margins. In this article, we will explain in detail the specific concept of cost leadership strategy, how it…
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What is headless CMS that is attracting attention? Explaining the difference from conventional CMS
CMS (content management system) is a system that centrally manages website content. Websites are interacted with from a variety of devices and channels, requiring sites to provide a consistent customer experience. Headless CMS is a CMS that has been gaining attention in recent years because it allows users to freely design display settings. Compared to…
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Meaning of copyright
What is copyright? Copyright refers to the notation used to protect copyright and the copyright itself. Copyright is automatically generated and granted from the time the subject matter is created, so there is no need to take any special steps to obtain the right, but it is a good idea to mark the copyright on…
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How to make use of customer feedback! What we need to do to improve our service!
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In the food and beverage industry and the service industry, the presence and voices of customers are important. Any service company cannot function without customers, and therefore cannot generate sales. Therefore, since the world exists only because of the existence of customers, customers can be said to be indispensable for the growth of a company.…
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Meaning of algorithm
What is an algorithm? An algorithm is a set of simple operations and calculations that represents a procedure for solving a specific problem or problem. In English, it is called algorithm. Although the term itself includes the meaning of mathematical solutions and written calculations, in the context of IT it specifically refers to anything that…
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Part 2 Trade-off relationship between portability and sensitivity [serialized by So Miyamura on LINE Yahoo]
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LINE Yahoo is known for its corporate culture of promoting challenges for the younger generation, such as actively promoting young leaders regardless of age or year of joining the company. Among them, one person who has received particular attention is So Miyamura, who became the head of the sales promotion department at Yahoo (at the…
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What is y2k? Explaining the reasons why Generation Z supports it and the influence of the retro boom
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Currently, “Y2K”, which was nominated for the “2023 New Words/Buzzwords Award”, is becoming a big trend among Generation Z. Among them, Y2K fashion is popular not only in Japan but all over the world. However, there are many people who say, “I’ve seen the word Y2K, but I don’t know what it means.” In this…
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Sad communication without mutual feelings
I believe that various companies are engaged in branding activities to unify their corporate and product images. In particular, many foreign-affiliated companies are very particular about building their corporate brand, including how to use logos and corporate colors, how to name and describe products and services, and even how to use white space. Well, that’s…
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Basics of SEO measures! What is mobile first?
“Mobile-first index launches on Tuesday, March 27, 2018” On March 27, 2018, Google announced the start of the transition to “mobile-first indexing.” To summarize briefly, we have started to transition from the search display that was previously based on desktop PCs to the search display that is based on mobile devices such as smartphones. A…
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What is rewrite? Thorough explanation of methods to increase SEO effectiveness!
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If you are publishing new articles on your company’s website or owned media, but are having problems with the number of accesses not increasing, the problem may be with your existing content. In such cases, rewriting is one way to add more value to your content and increase the number of accesses. Google’s philosophy is…













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