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Key points and internal structure of effective categorization for SEO
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Categorization is very important for SEO measures. However, as the amount of content increases, you may find it difficult to decide how to categorize it. In this article, we will explain the points of effective categorization for SEO in an easy-to-understand manner, using specific examples. In order to maximize the results of categorization, it is…
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What is owned media? Explaining the meaning, purpose of operation, and specific success stories
Owned media is media that is owned by your company. Although it is a term that is often heard, many people may not know the details or the difference between it and a corporate website . Therefore, this time, we will explain in detail the meaning and purpose of owned media, and the difference between…
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What are KPIs? How to correctly understand the KPIs and KFS that are essential for business growth and master the “winning path”
As the introduction of digital transformation (DX) accelerates, various companies are working to identify their potential customers and realize customer success and business growth. When formulating effective measures, it is important to set KPIs that quantify whether the set goals are being achieved. However, “achieving KPIs” and “achieving the company’s original objectives” are not necessarily…
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What is an ebook? Differences with PDF, points for use and creation in marketing
Materials summarized in slides such as PowerPoint are called ebooks, and many companies have introduced them, and some of the companies that have introduced them are seeing an increase in sales due to ebooks. Many companies want to incorporate ebooks into their own companies for efficient sales promotion, but they don’t know what ebooks are…
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What is a third party? Explanation of how they are used by industry and third-party cookies!
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If you are involved in the IT or Internet industry, you often hear the term “third party.” Third party has many different meanings, but in recent years the term “third party cookie ” has become a hot topic. This time, we will explain third-party cookies as well as the differences in how they are used…
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What is Google Spreadsheet? We will explain its functions, how to use it, and how to use it in marketing!
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Google Sheets is a very useful tool for marketing and daily work efficiency. However, there are many people who don’t know how to use Google Spreadsheets or what specific functions it has. In this article, we will explain the overview and functions of Google Spreadsheets. We will also introduce how to use Google Spreadsheets and…
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Purpose of data mining – A thorough explanation of the basic meaning and analysis methods
Speaking of “data mining,” it is also famous as a technology that helps prevent unauthorized use at Yahoo! Auctions, one of the largest online auctions in Japan. We have succeeded in modeling the behavioral patterns of fraudulent users through data mining from the huge amount of data related to online auctions. Therefore, this time, we…
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What is the key to successfully building branding with owned media?
Branding is said to be necessary for the success of owned media. This time, we will explain the necessity of branding and the four keys to successfully building branding. What is branding? Branding is creating a brand image. An easy way to understand branding is to think of companies that have actually succeeded in branding.…
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"New Graduate Recruitment Forum 2019" will be held, where companies' new graduate recruitment managers will gather!
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Among the events sponsored by our company in 2019, we introduced the HR Summit in this column ( HR Summit 2019 to be held! Thorough introduction of themes, benefits, etc. ), but we also introduced the “New Graduate Recruitment Forum” which is a theme-specific event. The event has been decided. This time, we will introduce…
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Meaning of log
A log is a record of events that occur when a system or software runs, or the history and messages of users, systems, or interactions between users. It is mainly used for computer-related access history and communications. Originally, the word “log” referred to a log, but in the past, logs were used to observe the…
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More than 70% of marketers believe that SDGs should be incorporated into marketing measures. On the other hand, 30% of marketers incorporate it into their policies (Just System survey)
Just System Co., Ltd., which operates the online research service “Fastask,” announced the results of its “Survey on Marketers’ SDGs Initiatives” on August 19, 2020. The survey period is from July 8th to 14th, 2020. We received responses from 348 male and female office workers between the ages of 20 and 59 who answered that…
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Interview with Mr. Sugiyama of ailead, a leading sales enablement tool company, about the sales challenges of Japanese companies and how to solve them
Since the coronavirus pandemic, people’s lifestyles have changed, and their work styles have also changed dramatically. We are facing a major paradigm shift on a global scale, with sales methods and values that were commonplace no longer applicable today. Meanwhile, “Sales Enablement” has been attracting attention recently. This time, we will introduce Daiki Sugiyama, CEO…
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What is NotionAI? Explains how to use it, what you can do, and precautions when using it.
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Notion AI is an AI assistant tool that can be used on Notion, a cloud tool that brings together all the tools necessary for office work. In this article, we will explain how to use Notion AI, the tasks it can handle, things to be aware of when using it, and the differences from “ChatGPT”,…
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What is Anchor Link? We will explain how to use it, its features, and usage scenarios!
I think many people have heard of the term anchor link, but many people find it difficult to clearly explain what kind of marketing and web measures it is. In fact, anchor links are very important if you want to further improve the quality of your products when creating your homepage or blog. The phrase…
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"Improving on-site conversion rate" is the top reason for introducing customer service tools – Survey on the usage status of web/app customer service tools (Repro research)
Repro Co., Ltd., which provides the CE (customer engagement) platform “Repro,” which has been implemented in over 7,300 locations in 66 countries around the world, is collaborating with Nanovation Co., Ltd. to conduct a survey on the “usage status of web and app customer service tools.” The survey results were announced on October 2, 2020.…
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Not just your own homepage! About the benefits of “Site Insight”
Utilizing HR professionals is one of the effective measures for lead generation (lead acquisition) to acquire new prospective customers. HR Pro has an advanced course that maximizes exposure by maximizing basic posting functions such as service materials, downloadable materials, and seminars, and by setting up your own original site within the HR Pro website. The…
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What is the concept and procedure for configuring the homepage? Also explains the points you want to keep in mind
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The first structure to be tackled when creating a homepage is the skeleton of the homepage. The quality of the structure determines the usability and readability of the homepage. This time, we will introduce the important structure, concepts and procedures when creating a homepage. What is the purpose of creating a homepage in the first…
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Meaning of nurturing
What is nurturing? Nurturing refers to the process of developing general consumers into customers of a specific product or service. The purpose of nurturing is to develop prospective customers by strategically and continuously providing high-quality content, develop them into customers with a strong desire to purchase, and then hand over the information to sales. Benefits…
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Explains the basic knowledge of listing advertisements. What are the benefits and features?
In recent years, the Internet environment has improved significantly, and the number of daily users is on the rise. Internet advertising continues to expand its market size by taking advantage of this environment. Among the many types of Internet advertising, listing advertising is one that has a high adoption rate and attracts attention. So, what…
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What is a VPN connection? Introducing the basic mechanisms, types, advantages and disadvantages
Due to the spread of the new coronavirus, many companies have started implementing telework and remote work. However, one of the things that concerns corporate personnel and managers is the Internet and communications environment. The VPN connection explained in this article is one way to solve these problems, as it can encrypt communication while using…
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![[Special Interview] What is the ultimate digital marketing that Mr. Arima, who has been involved in Internet advertising for 20 years, aims for? Part 2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201280%20720'%3E%3C/svg%3E)
[Special Interview] What is the ultimate digital marketing that Mr. Arima, who has been involved in Internet advertising for 20 years, aims for? Part 2
We are pleased to present the second part of our interview with Makoto Arima, President of Rakuten Data Marketing, Vice President, Executive Officer, and CRO of Rakuten. Here, we reviewed the structure of the Rakuten Marketing Platform (RMP), a marketing solution promoted by the Rakuten Group, and talked about the ultimate digital marketing we are…
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What is a mandala chart? Introducing the process for clarifying and achieving your goals! [With illustrations]
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Do you ever feel like you can’t achieve your work or personal goals? In fact, the reason you can’t achieve your goals may not be just because you have a weak will towards your goals. In fact, it may be because you lack the elements and ideas necessary to achieve your goals. There is a…
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Meaning of branding
Branding refers to making consumers aware of a common brand image regarding the value of a company or product. Branding is the aim of differentiating a product from other products, and corporate branding can be said to be an effort to create favorable feelings and expectations among all stakeholders. Also, rebranding refers to reviewing, rebuilding,…
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Introducing how to create a QR code! How to make it for free and safely!
You may have the impression that QR codes are widely used on flyers and websites, but many people may not know the specific method to create one. Also, many people are probably wondering what kind of benefits there are in marketing by using QR codes. In this article, we will introduce an overview of QR…
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Why is Bing's SEO strategy surprisingly useful? A thorough explanation of Bing customer attraction!
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When we think of SEO measures, we think of Google’s SEO measures, but there are also options to do SEO measures of other search engines such as Yahoo! and Bing. I think that many people are implementing SEO measures with Google, but you may be wondering whether it is better to also take SEO measures…
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What is a wireframe? Introducing essential tools for web production!
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Have you ever heard the word wireframe when trying to create a website? A wireframe is like a blueprint for creating a website. For projects where multiple people are involved in the production, it is effective to share images. In this article, we will explain what wireframes are, when they are needed, and we will…
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![Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20897%201024'%3E%3C/svg%3E)
Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]
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A solid strategy is essential for corporate marketing success. Especially in the rapidly changing “VUCA era,” the need for this becomes even greater. Hints on how to plan a strategy for survival may be hidden in the great figures of history who survived the extremely chaotic Sengoku period and the end of the Edo period.…
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Nearly 70% of telephone inquiries “do not necessarily need to be handled by a human” – Survey on “Voicebot” (according to AI Shift)
AI Shift Co., Ltd. announced on March 12, 2021 the results of a survey regarding the AI automatic telephone answering service “Voicebot.” The survey period is from February 10, 2021 to February 13, 2021. We received responses from 1,034 men and women in their 20s and older nationwide. This survey revealed users’ awareness of telephone…
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What is CMS? Easy-to-understand explanation for beginners of purpose of use, advantages and disadvantages, and basic functions
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CMS stands for “content management system,” and it refers to a system that makes it easy to create and operate a website. For example, WordPress is one CMS. We will provide an easy-to-understand explanation of the benefits and points to note when creating a website using a CMS, the basic functions included, and how to…
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What are the steps to develop new lead acquisition channels?
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In the start-up phase of a new business or new product or service, acquiring leads that can become future customers is extremely important in order to make the business viable. However, they often don’t know how to acquire leads and end up wasting valuable marketing budget by jumping on new initiatives. Channel development and channel…
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![[Special Interview] What is the ultimate digital marketing that Mr. Arima, who has been involved in Internet advertising for 20 years, aims for? Part 2](https://i3.wp.com/baachuscribble.com/wp-content/uploads/2022/02/scribble-images-41.jpeg?resize=1280,720&ssl=1)
![What is a mandala chart? Introducing the process for clarifying and achieving your goals! [With illustrations]](https://i1.wp.com/www.shellylliedtke.com/uploads/9/4/6/7/9467935/editor/website-buttons-hd-free-human-design-chart-mandala-02-2021-09-09-copy_20.jpg?1672515364&ssl=1)
![Let's take a look at Oda Nobunaga's choices and judgments from a marketing perspective [Learning about marketing from history's great figures, Part 1]](https://i1.wp.com/live.staticflickr.com/3542/3642257095_a74aac9992_b.jpg?resize=897,1024&ssl=1)
