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What is a pictogram? Explaining its meaning, history, how to make it, and how to use it for free
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Pictograms such as emergency exit symbols are often seen in daily life, but few people seem to understand what they are. Pictograms can also be used on homepages , and knowing how to use them properly can increase the effect of attracting customers. Therefore, in this article, we will explain the overview and history of…
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What is senior marketing? Expand your business in the ever-expanding senior market
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In recent years, with the declining birthrate and aging population, “senior marketing” has been attracting attention. This is because doing business for seniors can be a huge business opportunity. However, when marketing to seniors, it may not be possible to effectively market to them using the same approach as for young or middle-aged people. In…
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4th Basic Key of Marketing: 4Ps and Segmentation Kao Hirosawa Series
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In the previous article ( ), we examined marketing management as a practical matter from the perspective of Michael Porter ‘s theory of competitive strategy. Focusing on the structure and mechanism of a company while centering on the concept of value chain, we will explain that the structure and sources of competitive advantage differ depending…
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What is customer experience? Thorough explanation of its meaning and introduction
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Customer experience refers to the value that customers experience, including things other than material and monetary values. Managing and improving the customer experience is a key differentiator for companies. This time, let’s take a look at what customer experience is, how to implement customer experience management, and points to improve customer experience in B2B. What…
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What is PPM analysis? Explaining the basic marketing strategy formulation framework
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PPM analysis (product portfolio management analysis) is a method for classifying a company’s businesses, products, and services into two axes: market growth rate and market share, and determining the investment allocation of management resources. This will help you see where you and your competitors stand and plan your strategy. In this article, we will explain…
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What is WAF (Web Application Firewall)? Thorough explanation of security mechanisms and basics!
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In these days when many businesses provide services via the Internet, it is extremely important to deepen your understanding of security measures. WAF (Web Application Firewall) is a security measure that protects vulnerable web application services from attacks, but some people may not understand the mechanism or basics of WAF. Therefore, in this article, we…
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Why is there a shortage of human resources and man-hours in digital marketing? Also explains the necessary digital skills
In today’s society, where smartphones and SNS are rapidly developing and digitalization is progressing, it can be said that the introduction and utilization of technology in corporate marketing strategies is essential. However, there are many companies that are facing a variety of issues, such as not having someone with specialized knowledge within their organization, or…
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What kind of authority is important in SEO? Explaining how to check and improve!
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If you’re in charge of a company’s web or marketing , you’ve probably come across the word “authority,” but do you know what it specifically means? Authority, which means authority, is one of the indicators that is emphasized in SEO . Increasing the authority of your website will help improve the search rankings of your…
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What does a white paper mean? A thorough explanation of how to make it and how to encourage downloads.
For B to B companies, “white papers” are one of the marketing methods to increase sales. In order to conduct sales activities efficiently, it is important to have many customers download a white paper, but many company representatives do not know how to create one in the first place or are worried about whether it…
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Google analyzes! What is the key to the spread of mobile payments?
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Mobile payments, which allow payments to be made through mobile phones and smartphones, are becoming more and more popular. A variety of companies, including convenience store chains and mobile phone carriers, have entered the market and implemented extensive point reward programs, resulting in rapid expansion in the use of mobile payments among consumers. However, there…
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Challenging sustainable growth in the era of digital transformation – Fabeee Sasaki DX series Part 6
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I have written about “DX” (digital transformation), things that tend to be misunderstood as a general perception, and the way of thinking and organization that are essential for promoting DX based on my experience of being present at the actual site. I’m here. I would like to close this column for now, but if you…
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Points to learn from SaaS companies when creating event pages for BtoB sites
In BtoB marketing, seminars and events are the perfect place to acquire customers, and in terms of marketing, they are the perfect place to create lead generation and lead nurturing. On the other hand, the content created here is highly convenient content that can be used to improve engagement with existing customers. Email newsletters and…
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7 free material sites / Introducing sites where you can download a wealth of materials such as backgrounds for free
Free materials such as backgrounds that are essential for blog operation and homepage creation. Free material sites where you can download excellent photos, textures, etc. for free are extremely useful content for production staff who handle many different types of images on a daily basis. In this article, we will introduce seven free material sites…
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The purpose and how to create an introductory guide that even beginners in HR marketing can understand
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Among the white papers used for marketing, the “Getting Started Guide” is one of the materials that users who learn about services and solutions for the first time will encounter. This time, let’s take a look at the purpose and benefits of the introductory guide. Please also take a look. Benefits and how to create…
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We recommend outsourcing web marketing! Thorough explanation of the benefits of outsourcing and how to utilize it
Many people think that they have to do ” web marketing ” in-house. Although you have been implementing outbound marketing and are thinking of doing web marketing as a measure to further increase sales, “I don’t know how to do it because there is no one in my company who is familiar with web marketing.”…
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A web seminar that saved me from the curse of “fake attracting customers”
Seminar in the era of Corona Nowadays, in the environment of With Corona, seminars are mainly held online, but in the past, seminars were held with customers gathered together, and the lecturer gave a lecture while observing the reactions of the customers, creating a sense of unity at the venue. The focus was on real-life…
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Thorough explanation of how to set KPIs and proposed measures to lead owned media to success
Are you wondering, “How should I set KPIs for owned media ?” Setting goals and KPIs is important even for owned media. However, with owned media that takes a long time to convert, even if you set KPIs, it tends to be impossible to achieve them. This article introduces the appropriate KPIs to set for…
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What is the technology that supports Google's move away from cookies?
As privacy issues in online advertising draw attention around the world, Google has announced that it will phase out support for third-party cookies in its Chrome browser. Therefore, Google has newly proposed a privacy sandbox technology for interest-based advertising, commonly known as “FLoC.” Privacy Sandbox is a concept that delivers appropriate advertisements to users while…
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Is there a shift away from TV due to the coronavirus pandemic? The actual situation of video distribution such as YouTube and Netflix and the number of TV viewers
In recent years, the so-called “disengagement from television” has been occurring among young people, due to an increase in viewing of Netflix, which provides movies and dramas through devices connected to the Internet, and YouTube, a video sharing service. Nowadays, people are less likely to go out due to the coronavirus pandemic, and many people…
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Lecture report 2 “A course on the use of HR media taught by our predecessors” – Media utilization that creates “earning power”
A marketing seminar sponsored by our company was held on August 29, 2019 (Thursday) at the TKP Akasaka Station Conference Center with the title, “A course on the use of HR media taught by our predecessors.” In the second half of the seminar, a panel discussion was held with Mr. Yasuyoshi Yoshikawa, Director of Puff…
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What is the best web advertisement to attract customers? A thorough explanation of the types and effects of web advertising!
In today’s era, where people carry not only computers but also smartphones and tablets, the introduction of web advertising that utilizes the web has become essential for attracting customers. Internet media services are evolving more and more, and the types of web advertising are becoming more diverse. This time, we will thoroughly explain the types…
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What is UI (user interface)? Meaning, role, and UI design points
UI (user interface) plays an important role in web design-related work. There will be a clear difference in user service usage and retention rates between products and services with UI design and those without. Here we will explain the UI, which has a large impact on usability, and also explain the UX (user experience) and…
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Meaning of digital marketing
Digital marketing is a general term for all marketing activities conducted online . It refers to a method that is not limited to mere Internet advertisements and commercials, but also collects and analyzes various online data, such as user behavior history and purchase data, and conducts marketing appropriate to that data. In digital marketing, where…
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What is a subscription business? Thorough explanation of market size, merits, and key points for success
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Many companies are probably wondering, “What are the benefits of a subscription business?” Subscription business, which is a recent trend, has benefits for both consumers and businesses, and has become one of the business models that is attracting attention. It is no exaggeration to say that whether or not you incorporate a subscription business into…
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What is Facebook? Basic knowledge, Instagram linkage, and advertising explained
Nowadays, SNS has become an essential part of our lives. Among various SNS, many people probably think of “Facebook” as the most popular SNS in the world. Facebook has many users around the world, but in recent years it has become a hot topic in various aspects, and its negative image has grown, causing a…
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What is Web? I will explain the meaning even for beginners.
The world of the Web (Internet) is developing at a remarkable speed day and night, so anyone involved in business needs to acquire the knowledge to be able to keep up with it. If you think, “It’s okay now because things are working out,” you may end up being left behind by the times. In…
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What is universal design? We will thoroughly explain it with examples!
Nowadays, various companies and countries are incorporating universal design. However, many people may not understand the outline or meaning of universal design. In this article, we will provide an overview of universal design, how it differs from barrier-free, and the history of universal design. We will also introduce the seven major principles of universal design,…
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Marketing predictions for 2020! Let's pay attention to 5 trends!
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The turbulent BtoB marketing. What will the trends be in 2020? In this article, we will introduce 5 trends you should pay attention to when it comes to B2B marketing. 1. Deepening content marketing Content marketing has already become essential in BtoB marketing. According to a survey by the Content Marketing Institute in the United…
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Meaning of homepage
A homepage often refers to a website that is a collection of web pages. For example, a company’s website typically has pages such as the top page, company profile page, president’s greetings page, press release page, and recruitment page. point. Home page is sometimes used to mean the top page of a website or the…
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What does recruitment targeting mean?
Recruitment targeting refers to targeting job seekers as part of recruitment marketing and conducting strategic recruitment activities. Recruitment targeting process I will explain the general flow of recruitment targeting. 1. Selection of desired target image First, determine the target image of the job seeker you are looking for. This is a common entry point for…
